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Luxury Strategy :Break the Rules of Marketing to Build Luxury Brands

KAPFERER, Jean-Noël and BASTIN, Vincent

Luxury Strategy :Break the Rules of Marketing to Build Luxury Brands - 3rd. ed. - London, Kogan Page Limited, 2025, - 450 p.

ISBN: 9781398624269

Subjects--Topical Terms:
B. FAD.

Dewey Class. No.: 658.8 KAL

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