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Services Marketing (Record no. 11681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230110b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353160777 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZEITHAML,Valarie,A |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | TMH |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 582 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BITNER,Mary Jo |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GREMLER,Dwayne D |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PANDIT,Ayay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Acc. no. / Barcode | Date last seen | Actual Cost, discounted price | Bill Date | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 09/12/2022 | International Book Centre | IN Rupees | 930.00 | IB/IN/851 | 658.8 ZES | 34342 | 10/01/2023 | 641.70 | 09/12/2022 | Reference Books | ||||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 15/04/2023 | International Book Centre | IN RUPEES | 930.00 | IB/IN/1299 | 1 | 658.8 ZES | 34771 | 21/05/2026 | 651.00 | 15/03/2023 | Text Books | 06/05/2026 |