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Integrated Marketing communication In Digital Age (Record no. 12542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240423b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357466097 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KUMAR,Divesh |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing communication In Digital Age |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Wiley India |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 570 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | REHMAN,Varisha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | REHMAN,Zillur |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Acc. no. / Barcode | Date last seen | Actual Cost, discounted price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 06/04/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0007 | 658.802 KUI | 37175 | 23/04/2024 | 744.27 | 06/04/2024 | Reference Books | |||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 06/04/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0007 | 658.802 KUI | 37176 | 23/04/2024 | 744.27 | 06/04/2024 | Text Books | |||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 06/04/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0007 | 658.802 KUI | 37177 | 23/04/2024 | 744.27 | 06/04/2024 | Text Books | |||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 06/04/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0007 | 658.802 KUI | 37178 | 23/04/2024 | 744.27 | 06/04/2024 | Text Books | |||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 06/04/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0007 | 658.802 KUI | 37179 | 23/04/2024 | 744.27 | 06/04/2024 | Text Books |