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Internet Marketing Integrating Online and Offline Strategies in a Digital Environment (Record no. 12547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240423b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355734570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 ZAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZAHAY,Debra |
| 245 ## - TITLE STATEMENT | |
| Title | Internet Marketing Integrating Online and Offline Strategies in a Digital Environment |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Cengage |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 562 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ROBERTS,Mary Lou |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Acc. no. / Barcode | Date last seen | Actual Cost, discounted price | Bill Date | Koha item type | Checked out | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 23/03/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0463 | 658.84 ZAI | 36668 | 23/04/2024 | 719.28 | 23/03/2024 | Reference Books | |||||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 23/03/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0463 | 658.84 ZAI | 36669 | 23/04/2024 | 719.28 | 23/03/2024 | Text Books | |||||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 23/03/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0463 | 658.84 ZAI | 36670 | 23/04/2024 | 719.28 | 23/03/2024 | Text Books | |||||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 23/03/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0463 | 1 | 658.84 ZAI | 36671 | 29/01/2025 | 719.28 | 23/03/2024 | Text Books | 18/08/2025 | 29/01/2025 | ||||
| Dewey Decimal Classification | MBA | PIET C-LIBRARY | PIET C-LIBRARY | 23/03/2024 | Zafaa Books and Distributors | In rupees | 999.00 | ZBD0463 | 1 | 658.84 ZAI | 36672 | 29/01/2025 | 719.28 | 23/03/2024 | Text Books | 18/08/2025 | 29/01/2025 |