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Marketing Research an Applied Orientation (Record no. 13903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00412nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260331b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789361594489 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA,Naresh |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research an Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 958p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DAS,Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Acc. no. / Barcode | Date last seen | Actual Cost, discounted price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BBA(DIGITAL MARKETING) | PIET C-LIBRARY | PIET C-LIBRARY | 30/03/2026 | Zafaa Books and Distributors | INR | 1000.00 | ZBD0520 | 658.83 MAM | 39991 | 31/03/2026 | 680.00 | 29/03/2026 | Reference Books | |||||
| Dewey Decimal Classification | BBA(DIGITAL MARKETING) | PIET C-LIBRARY | PIET C-LIBRARY | 30/03/2026 | Zafaa Books and Distributors | INR | 1000.00 | ZBD0520 | 658.83 MAM | 39992 | 31/03/2026 | 680.00 | 29/03/2026 | Text Books |