@book{10294,
	title = {The ICFAI Journal of Brand Management},
	publisher = {ICFAI University Press},
	address = {Hyderabad},
	edition = {2009(Mar Vol.6 No.1, Jun Vol.6 No.2, Sep-Dec Vol.6 No.3-4) 2010(Mar-Jun Vol.7 No.1-2)}
}