@book{10295,
	title = {The ICFAI Journal of Brand Management},
	publisher = {ICFAI University Press},
	address = {Hyderabad},
	edition = {2013(Mar Vol.10 No.1, Jun Vol.10 No.2, Sep Vol.10 No.3, Dec Vol.10 No.4) 2014(Mar Vol.11 No.1, Jun Vol.11 No.2, Sep Vol.11 No.3, Dec Vol.11 No.4)}
}