@book{10296,
	title = {The ICFAI Journal of Brand Management},
	publisher = {ICFAI University Press},
	address = {Hyderabad},
	edition = {2015(Mar Vol.12 No.1, Jun Vol.12 No.2, Sep Vol.12 No.3, Dec Vol.12 No.4) 2016(Mar Vol.13 No.1, Jun Vol.13 No.2, Sep Vol.13 No.3, Dec Vol.13 No.4)}
}