TY  - BOOK
AU  - BATRA, Rajeev & Others
AU  - MYERS, John G.
AU  - AAKER, David A.
TI  - Advertising Management
SN  - 9788177588507
U1  - 659.1 BAA 
PY  - 2009///
CY  - Delhi
PB  - Pearsons Education in south Asia
KW  - Advertising Management Commerce
ER  -