<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00483nam a22002057a 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">11681</subfield>
    <subfield code="d">11681</subfield>
  </datafield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="008">230110b           ||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789353160777</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8  ZES</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">ZEITHAML,Valarie,A</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Services Marketing</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">7th Ed</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">TMH</subfield>
    <subfield code="c">2019</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">582</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Services Marketing</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">BITNER,Mary Jo</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">GREMLER,Dwayne D</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">PANDIT,Ayay</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">REF</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">PIET</subfield>
    <subfield code="b">PIET</subfield>
    <subfield code="d">2022-12-09</subfield>
    <subfield code="e">International Book Centre</subfield>
    <subfield code="f">IN Rupees</subfield>
    <subfield code="g">930.00</subfield>
    <subfield code="k">IB/IN/851</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8  ZES</subfield>
    <subfield code="p">34342</subfield>
    <subfield code="r">2023-01-10 00:00:00</subfield>
    <subfield code="v">641.70</subfield>
    <subfield code="w">2022-12-09</subfield>
    <subfield code="y">REF</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">PIET</subfield>
    <subfield code="b">PIET</subfield>
    <subfield code="d">2023-04-15</subfield>
    <subfield code="e">International Book Centre</subfield>
    <subfield code="f">IN RUPEES</subfield>
    <subfield code="g">930.00</subfield>
    <subfield code="k">IB/IN/1299</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">658.8  ZES</subfield>
    <subfield code="p">34771</subfield>
    <subfield code="r">2026-05-21 12:59:29</subfield>
    <subfield code="s">2026-05-06</subfield>
    <subfield code="v">651.00</subfield>
    <subfield code="w">2023-03-15</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
