TY  - BOOK
AU  - BENDLE,Neli T
AU  - FARRIS,Paul W
AU  - PFEIFER,Philip E
AU  - REIBSTEIN,David J
TI  - Marketing Metrics
SN  - 9789332578050
U1  - 658.80072 BEM 
PY  - 2017///
CY  - UP
PB  - Pearson
KW  - Marketing Metrics
ER  -