TY  - BOOK
AU  - AAKER,David A
AU  - KUMAR,V
AU  - LEONE,Robert P
AU  - DAY,George S
TI  - Marketing Research
SN  - 9788126563531
U1  - 658.8342 MAR 
PY  - 2019///
CY  - New Delhi
PB  - Wiley
KW  - Marketing Research
ER  -