TY  - BOOK
AU  - ANDREWS,J Craig
AU  - SHIMP,Terence A
TI  - Advertising,Promotion,and Other aspects of Integrated Marketing Communications
SN  - 9789355734587
U1  - 658.802 RNA 
PY  - 2023///
CY  - New Delhi
PB  - Cengage
KW  - Advertising,Promotion,and Other aspects of Integrated Marketing Communications
ER  -