TY - BOOK AU - ANDERSON,James C AU - NARUS,James A AU - NARAYANDAS,Das AU - SENHADRI,DVR TI - Business Market Management (B2B) SN - 9788131731635 U1 - 658.8 JAB PY - 2011/// CY - UP PB - Pearson KW - Business Market Management (B2B) ER -