TY  - BOOK
AU  - KOTLER, Philip
AU  - AMIGO, Raul, KIBRIA, Sadia, BROWNE Sean Crichton & MUKHRJEE,Tuhin
TI  - Essentials of Modern Marketing
SN  - 9789359308418
U1  - 658.8 KOE 
PY  - 2024///
CY  - Noida
PB  - Vikas Publishing
KW  - BBA
ER  -