@book{13231,
	author = {KOTLER, Philip, and KELLER, Kevin lane  and CHERNEV, Alexander and SHETH, Jagdish N.},
	title = {Marketing Management},
	publisher = {Pearson,},
	year = {2025,},
	address = {Noida- Uttar Pradesh, India, },
	edition = {16th. ed.,}
}