TY  - BOOK
AU  - KOTLER, Philip, and KELLER, Kevin lane 
AU  - CHERNEV, Alexander and SHETH, Jagdish N.
AU  - SHAINESH, G.
TI  - Marketing Management
SN  - 9789356062665
U1  - 658.8 KOM 
PY  - 2025///,
CY  - Noida- Uttar Pradesh, India, 
PB  - Pearson
KW  - Commerce
ER  -