00313nam a2200121Ia 4500008004100000082001500041100001900056245006300075250000800138260002900146300000800175650000800183191201s2010    xx            000 0 und d  a658.8bRAM  aRAMASWAMY, V S 0aMarketing Management Planning, Implementation, and Control  a3rd  aN.DelhibMacmillanc2010  a872  aMBA