00278nam a2200121Ia 4500008004100000082001500041100001400056245002700070250000900097260003300106300000900139650000800148191201s2006    xx            000 0 und d  a658.8bKOP  aKotler, P 0aPrinciple of Marketing  a11th  aN.DelhibPrentice Hallc2006  a1-20  aMBA