00385nam a2200145Ia 4500003000400000008004100004020001800045082001500063100001700078245008300095250000800178260003700186300000800223650000800231OSt191201s2003    xx            000 0 und d  a9781259026850  a659.1bGEA  aGEORGE, E. B 0aAdvertising and Promotion: An Integrated Marketing Communications Perspective   a6th  aN.DelhibPearson Educationc2003  a779  aMBA