00296nam a2200121Ia 4500008004100000082001700041100001400058245005500072250000800127260002300135300000800158650000800166191201s2007    xx            000 0 und d  a658.804bROI  aROBERT, B 0aIndustrial Marketing, Analysis, Planning & Control  a2nd  aN.DelhibPHIc2007  a670  aMBA