00292nam a2200121Ia 4500008004100000082001600041100001900057245004700076250000800123260002300131300000800154650000800162191201s2007    xx            000 0 und d  a658.18bLOC  aLOUDON , David 0aConsumer Behavior Concepts and Application  a4th  aN.DelhibTMHc2007  a788  aMBA