00274nam a2200121Ia 4500003000400000008004100004082001700045100001000062245003700072260002700109300000800136650000800144OSt191201s2004    xx            000 0 und d  a658.827bICC  aICFAI 0aCase Studies in Brand Management  aNew DelhibICFAIc2004  a311  aMBA