00282nam a2200121Ia 4500008004100000082001800041100002100059245003200080250000900112260002300121300000800144650000800152191201s2008    xx            000 0 und d  a658.562bKEG-  aKEEGAN, Warren J 0aGlobal Marketing Management  aRep.  aN.DelhibPHIc2008  a617  aMBA