00362nam a2200133Ia 4500003000400000008004100004082001500045100002100060245007700081250000800158260003600166300000800202650001800210OSt191201s2009    xx            000 0 und d  a659.1bTEE  aTELLIS, Gerard J 0aEffective Advertising Understanding When, How, and Why Advertising Works  a6th  aNew DelhibResponse Booksc2009  a201  aGeneral Books