00295nam a2200121Ia 4500008004100000082001700041100002300058245003600081250001200117260002800129300000800157650000800165191201s2008    xx            000 0 und d  a658.927bKEB  aKELLER, Kevin Lane 0aBest Practice Cases in Branding  a1st IMP  aN. Delhibpearsonc2008  a382  aBBA