00291nam a2200121Ia 4500003000400000008004100004082001600045100001800061245004900079260002500128300000800153650000800161OSt191201s2014    xx            000 0 und d  a658.83bSRC  aSRINIVASAN, R 0aCase Studies in Marketing The Indian Context  aNew DelhibPHIc2014  a398  aBBA