00270nam a2200121Ia 4500003000400000008004100004082001700045100001800062245002800080260002400108300000800132650000800140OSt191201s2008    xx            000 0 und d  a658.848bSRI  aSRINIVASAN, R 0aInternational Marketing  aN. DelhibPHIc2008  a231  aBBA