@book{9768,
	title = {Indian Journal of Marketing },
	publisher = {Associated Management Consultants},
	address = {New Delhi},
	edition = {2007(Sep Vol.37 No.9. Oct Vol.37 No.10, Dec Vol.37 No.12) 2008(Jan Vol.38 No.1, Feb Vol.38 No.2, Mar Vol.38 No.3, Apr Vol.38 No.4, May Vol.38 No.5, Jun Vol.38 No.6, Jul Vol.38 No.7, Aug Vol.38 No.8, Sep Vol.38 No.9, Oct Vol.38 No.10, Nov Vol.38 No.11, Dec Vol.38 No.12)}
}