00558nam a22001217a 4500 9768 9768 OSt 201212b ||||| |||| 00| 0 eng d Indian Journal of Marketing 2007(Sep Vol.37 No.9. Oct Vol.37 No.10, Dec Vol.37 No.12) 2008(Jan Vol.38 No.1, Feb Vol.38 No.2, Mar Vol.38 No.3, Apr Vol.38 No.4, May Vol.38 No.5, Jun Vol.38 No.6, Jul Vol.38 No.7, Aug Vol.38 No.8, Sep Vol.38 No.9, Oct Vol.38 No.10, Nov Vol.38 No.11, Dec Vol.38 No.12) New Delhi Associated Management Consultants MBA ddc BV