@book{9771,
	title = {Indian Journal of Marketing},
	publisher = {Associated Management Consultants Pvt. Ltd.},
	address = {New Delhi},
	edition = {2011(Dec Vol.41 No.12) 2012(Jan Vol.42 No.1, Feb Vol.42 No.2, Mar Vol.42 No.3, May Vol.42 No.5, Jun Vol.42 No.6, Jul Vol.42 No.7, Aug Vol.42 No.8, Sep Vol.42 No.9, Oct Vol.42 No.10, Nov Vol.42 No.11, Dec Vol.42 No.12) }
}