@book{9789,
	title = {The IUP Journal of Marketing Management},
	publisher = {IUP Publications},
	address = {Hyderabad, Andhra Pradesh},
	edition = {2015(Feb Vol.14 No.1, May Vol.14 No.2, Aug Vol.14 No.3, Nov Vol.14 No.4) 2016(Feb Vol.15 No.1, May Vol.15 No.2, Aug Vol.15 No.3, Nov Vol.15 No.4)}
}