@book{9791,
	title = {The IUP Journal of Marketing Management},
	publisher = {IUP Publications},
	address = {Hyderabad, Andhra Pradesh},
	edition = {2017(Feb Vol.16 No.1, May Vol.16 No.2, Aug Vol.16 No.3, Nov Vol.16 No.4) 2018(Feb Vol.17 No.1, May Vol.17 No.2, Aug Vol.17 No.3, Nov Vol.17 No.4)}
}