@book{9796,
	title = {Indian Journal of Marketing },
	publisher = {Associated Management Consultants Pvt. Ltd.},
	address = {New Delhi},
	edition = {2015(Jan Vol.45 No.1, Feb Vol.45 No.2, Mar Vol.45 No.3, Apr Vol.45 No.4, May Vol.45 No.5, Jun Vol.45 No.6, Jul Vol.45 No.7, Aug Vol.45 No.8, Sep Vol.45 No.9, Oct Vol.45 No.10, Dec Vol.45 No.12)}
}