@book{9797,
	title = {Indian Journal of Marketing},
	publisher = {Associated Management Consultants Pvt. Ltd.},
	address = {New Delhi},
	edition = {2016(Jan Vol.46 No.1, Feb Vol.46 No.2, Mar Vol.46 No.3, Apr Vol.46 No.4, May Vol.46 No.5, Jun Vol.46 No.6)}
}