@book{9814,
	title = {JIMS 8M : The Journal of Indian Management and Strategy},
	publisher = {Jagannath International Management School  and Jagan institute of Management Studies},
	address = {New Delhi},
	edition = {2012(Jan-Mar Vol.17 No.1, Apr-Jun Vol.17 No.2, Jul-Sep Vol.17 No.3, Oct-Dec Vol.17 No.4) }
}