@book{9816,
	title = {JIMS 8M : The Journal of Indian Management and Strategy},
	publisher = {Jagannath International Management School  and Jagan institute of Management Studies},
	address = {New Delhi},
	edition = {2015(Jan-Mar Vol.20 No.1, Apr-Jun Vol.20 No.2, Jul-Sep Vol.20 No.3, Oct-Dec Vol.20 No.4) }
}