@book{9846,
	title = {The IUP Journal of Management Research },
	publisher = {IUP Publications},
	address = {Hyderabad },
	edition = {2015(Jan Vol.14 No.1, Apr Vol.14 No.2, Jul Vol.14 No.3, Oct Vol.14 No.4) 2016(Jan Vol.15 No.1, Apr Vol.15 No.2, Jul Vol.15 No.3, Oct Vol.15 No.4)}
}