@book{9862,
	title = {The ICFAI University journal of business strategy : IJBS },
	publisher = {ICFAI University Press},
	address = {Hyderabad, Andhra Pradesh },
	edition = {2017(Mar Vol.14 No.1, Jun Vol.14 No.2, Sep Vol.14 No.3, Dec Vol.14 No.3) 2018(Mar Vol.15 No.1, Jun Vol.15 No.2, Sep Vol.15 No.3, Dec Vol.15 No.4)}
}