@book{9944,
	title = {The ICFAI Journal of Consumer Behavior },
	publisher = {ICFAI University Press},
	address = {Hyderabad, Andhra Pradesh},
	edition = {2008(Mar Vol.3 No.1, Jun Vol.3 No.2, Dec Vol.3 No.4) 2007(Sep Vol.2 No.3, Dec Vol.2 No.4)}
}