@book{9949,
	title = {The ICFAI University Journal of Service Marketing},
	publisher = {ICFAI University Press},
	address = {Hyderabad, Andhra Pradesh},
	edition = { 2009(Mar Vol.7 No.1) 2008(Mar Vol.6 No.1, Jun Vol.6 No.2, Sep Vol.6 No.3, Dec Vol.6 No.4) 2007(Sep Vol.5 No.3, Dec Vol.5 No.4)}
}