@book{9951,
	title = {PRIMA : Practices and Research in Marketing},
	publisher = {Publishing India Group},
	address = {New Delhi},
	edition = {2014(Vol.5 No.1-2) 2015(Vol.6 No.1-2) 2016(Vol.7 No.1-2) 2017(Vol.8 No.1) 2018(Vol.9 No.1)}
}