000 00368nam a22001217a 4500
999 _c10297
_d10297
003 OSt
008 201218b ||||| |||| 00| 0 eng d
245 _aThe ICFAI Journal of Brand Management
250 _a2017(Mar Vol.14 No.1, Jun Vol.14 No.2, Sep Vol.14 No.3, Dec Vol.14 No.4)
260 _aHyderabad
_bICFAI University Press
650 _aManagement
942 _2ddc
_cBV