000 00413nam a2200157Ia 4500
003 OSt
008 191201s2009 xx 000 0 und d
082 _a659.1
_bTEE
100 _aTELLIS, Gerard J
245 0 _aEffective Advertising Understanding When, How, and Why Advertising Works
250 _a6th
260 _aNew Delhi
_bResponse Books
_c2009
300 _a201
650 _aGeneral Books
942 _2ddc
_cBK
999 _c4395
_d4395